THE MOVEMBER MOVEMENT: HE
Art Direction + Copywriting + Design: Pegy Korat
CHALLENGE:
The Movember Movement tackles some of the biggest health issues faced by men. Announce the movement's mission to save lives and inspire others to donate.
INSIGHT:
Minor details are often the most significant when it comes to remembering loved ones.
IDEA:
Draw inspiration from real-life answers to the question, 'What do you love most about the most important man in your life?' to demonstrate that Movember saves lives.