BURGER KING: INGREDIENTS FIT FOR ROYALTY
Art Direction + Copywriting + Design: Pegy Korat
CHALLENGE:
Use fresh language to inform 18-34 year olds around the world that 100% of Burger King's menu is 100% real.
INSIGHT:
Every major city with a Burger King has its own distinct reputation - some positive, some less so. Let's leverage that uniqueness using language that's not just fresh, but also bold.
IDEA:
Develop several assets with unconventional headlines that effectively rely on body copy to deliver Burger King's message to an audience rich in cultural knowledge.
